EasyStore Singapore Review: Best Ecommerce Platform for Singapore Sellers?

You have decided to sell online in Singapore. You want your own store — not just a Shopee listing — but you do not know which platform to build on.

EasyStore is one name that keeps coming up. It was built in Southeast Asia, not North America. It has pricing in SGD. It syncs natively with Shopee and Lazada. But does that make it the right choice for a Singapore seller? This review gives you the honest answer.

Quick verdict: EasyStore is a Southeast Asia-built ecommerce platform designed for sellers who want their own website and marketplace presence on Shopee SG and Lazada SG in one dashboard. Standard plans start at S$ 61/month (billed monthly), with annual billing discounts available.

Best for: Singapore sellers who plan to sell on Shopee SG or Lazada SG alongside their own website, beginners who want a simpler multi-channel setup, and sellers who prefer SGD billing without exchange rate surprises.

Not for: Sellers targeting primarily US or European markets, stores that need an extensive third-party app ecosystem, or sellers who want the most powerful design customisation tools available.

In this review:

• EasyStore at a Glance
• Key Features
• Pricing in SGD
• EasyStore vs Shopify for Singapore
• Pros and Cons
• Who Should Use EasyStore
• Frequently Asked Questions
• Our Verdict

EasyStore at a Glance

• What it is: A Southeast Asia-built ecommerce platform for creating an online store with built-in marketplace integration (EasyStore official site)
• Founded: 2013, Penang, Malaysia
• Who it is for: Singapore sellers who want to sell on their own website AND on Shopee SG, Lazada SG, and TikTok Shop SG from one dashboard
• Price range: From S$ 61/month (Standard, billed monthly) — annual billing discounts available. Verify at easystore.co/en-sg/pricing
• Markets available: Singapore, Malaysia, Indonesia, Philippines, Thailand
• Zero transaction fees: All plans

EasyStore was founded in 2013 in Penang and powers over 50,000 merchants across Southeast Asia according to EasyStore’s official website. It became one of the region’s most-used ecommerce platforms by solving a specific problem: most Southeast Asian sellers operate across multiple channels at once — their own website, Shopee, Lazada, and increasingly TikTok Shop. EasyStore built its platform around managing all of those channels from one dashboard, rather than building a generalist Shopify alternative.

For Singapore sellers, this matters. The Singapore ecommerce market runs on marketplaces. Shopee SG and Lazada SG dominate discovery. If you want your own store AND marketplace presence, the question is whether you want to manage them separately or together.

Key Features

Omnichannel Selling from One Dashboard

This is EasyStore’s core reason to exist. You manage your online store, Shopee SG store, Lazada SG store, and TikTok Shop SG from one dashboard. When a product sells on Shopee, your website inventory updates. When you add a new product, you can push it to all channels at once.

Why this matters for Singapore sellers: managing multiple sales channels separately is genuinely painful. If you run a Shopee SG store and want to add your own website — or vice versa — EasyStore lets you do both without keeping separate spreadsheets, separate inventory counts, and separate order inboxes.

The alternative with Shopify is third-party apps for Shopee and Lazada integration, which costs extra and can produce inventory sync lag. EasyStore’s marketplace sync is built in and included on every plan.

Channels included in EasyStore’s platform:

• Online store (your own branded website)
• Shopee SG, Lazada SG, TikTok Shop SG (marketplaces)
• Facebook Live, Instagram Live (live selling)
• WhatsApp, Messenger, Telegram (chat channels)
• Google Shopping (ad channel)

Payment Gateway Integration for Singapore

EasyStore integrates with 20+ payment gateways per its official feature list, and EasyStore itself charges 0% platform transaction fees across all plans. For Singapore sellers, the key gateways are:

The PayNow advantage: EasyStore charges 0% platform transaction fees, so when a Singapore customer pays via PayNow through HitPay, you only pay HitPay’s processing fee — not an additional platform cut. Shopify Basic applies a 2% surcharge on transactions through third-party gateways, which makes PayNow transactions more expensive. Since PayNow is increasingly common among Singapore buyers, this fee difference adds up.

Gateway processing fees are set by the gateway provider, not by EasyStore. Rates vary by provider and business type — check HitPay’s and Stripe’s official fee schedules for current Singapore rates before choosing.

Website Builder and Templates

EasyStore provides 50+ themes built for mobile-first browsing, with a drag-and-drop website builder. For a first-time seller with no web development experience, this is the fastest path to a professional-looking store.

The templates are functional and mobile-responsive. If you are selling practical products — accessories, home goods, food, clothing — the theme library covers your needs.

The builder is simpler than Shopify’s. Fewer options means less confusion for beginners, but also less flexibility for design-focused sellers. If store aesthetics are the deciding factor for your category — fashion, lifestyle, premium goods — Shopify has a clear design edge. If you want to be operational quickly, EasyStore’s builder does the job.

Marketing and Loyalty Tools

EasyStore’s Business and Growth plans unlock marketing features that go beyond most ecommerce platforms at this price tier:

Customer engagement (Business and Growth): Multi-channel inbox (WhatsApp, Messenger, LINE, Instagram), broadcast campaigns, abandoned cart recovery, and vouchers. Loyalty (Business and Growth): Points-based tiers, digital membership card with QR code, birthday rewards, and referral and affiliate program tools.

For a Singapore seller moving beyond first sales into repeat customers, the Business plan at S$ 124/month adds meaningful retention tools not typically included at this price tier.

Pricing in SGD

EasyStore prices in Singapore Dollars — no exchange rate surprises on your billing statement. Prices below are from EasyStore’s Singapore pricing page as of May 2026. Annual billing discounts are available — visit the pricing page for current discount rates.

All plans include:

• 0% platform transaction fees
• Unlimited orders
• Unlimited products and SKUs
• SEO tools
• Payment and logistics integrations

Hidden costs to watch for:

• Payment gateway processing fees: charged by the gateway (HitPay, Stripe), not by EasyStore — check each gateway’s current Singapore fee schedule
• Custom domain: free for the first year on annual plans, then ongoing domain renewal costs apply
• Annual billing discounts: EasyStore offers lower monthly rates with annual commitments — visit easystore.co/en-sg/pricing for current annual pricing

EasyStore vs Shopify for Singapore

The two platforms Singapore sellers compare most often. Here is how they stack up on the factors that matter in the Singapore market.

The real cost difference: Shopify Basic applies a 2% surcharge on third-party gateway transactions (HitPay, Stripe). Since Shopify Payments is unavailable in Singapore, every transaction carries this surcharge on Basic. EasyStore charges no platform surcharge. A seller processing S$ 5,000/month via HitPay would pay approximately S$ 100/month extra in surcharges on Shopify Basic — narrowing the sticker price gap considerably. Add the cost of third-party marketplace sync apps for Shopee and Lazada, and EasyStore’s total cost compares more favourably than the plan prices alone suggest.

For a detailed side-by-side, see our EasyStore vs Shopify Singapore comparison.

Pros and Cons

Pros:

• Built-in Shopee SG, Lazada SG, and TikTok Shop SG integration at no extra cost
• 0% platform transaction fees on all plans
• Priced in SGD — no USD exchange rate fluctuations
• Beginner-friendly setup and dashboard
• Loyalty programs, vouchers, and marketing automation included in Business plan
• PayNow support via HitPay without platform surcharge
• Support team based in SEA, understands regional marketplace and payment questions
• POS included in Growth plan for sellers with physical retail presence

Cons:

• Standard plan (S$ 61/month) costs more than Shopify’s entry tier on a sticker-price basis
• Smaller theme library than Shopify — fewer options for design-focused sellers
• Smaller app ecosystem — fewer third-party integrations than Shopify’s 8,000+ apps
• Support available during SEA business hours only — not 24/7 like Shopify
• Less powerful for sellers targeting primarily US, European, or non-SEA markets
• Analytics and reporting are less advanced than Shopify at equivalent tiers
• Not ideal for very high-volume sellers (10,000+ orders/month) needing enterprise tools

Who Should (and Should Not) Use EasyStore

Use EasyStore if you:

• Are a Singapore seller who plans to sell on Shopee SG or Lazada SG alongside your own website
• Want to manage all your sales channels from one dashboard without separate apps
• Prefer SGD billing without exchange rate risk on your monthly invoice
• Are building your first online store and want the simplest multi-channel path
• Plan to add loyalty programs and customer messaging as your store grows
• Have or plan to open a physical retail location (Growth plan POS)

Do not use EasyStore if you:

• Plan to sell primarily to US, European, or non-SEA markets
• Need a large ecosystem of third-party apps for advanced functionality
• Want maximum design flexibility and access to thousands of premium themes
• Need 24/7 support outside SEA business hours
• Are scaling to very high order volumes and need enterprise-grade tools

For a broader comparison of platforms available in Singapore, see our best ecommerce platform Singapore guide.

Keep Reading

• Best Ecommerce Platform for Singapore Sellers
• EasyStore vs Shopify for Singapore
• Shopify Review for Singapore Sellers
• How to Start an Online Business in Singapore

Frequently Asked Questions

Is EasyStore available in Singapore?

Yes. EasyStore is fully available in Singapore with SGD pricing, a dedicated Singapore site at easystore.co/en-sg, and native integration with Shopee SG, Lazada SG, and TikTok Shop SG. EasyStore was founded in Malaysia in 2013 and has expanded across Southeast Asia. It powers over 50,000 merchants across the region according to its official site.

How much does EasyStore cost in Singapore?

EasyStore’s Standard plan is S$ 61/month billed monthly. The Business plan is S$ 124/month billed monthly, adding loyalty programs, vouchers, and multi-channel messaging. The Growth plan is S$ 256/month billed monthly and includes POS for physical retail. Annual billing discounts lower the effective monthly cost — visit easystore.co/en-sg/pricing for current annual rates. All plans include unlimited products, unlimited orders, and 0% platform transaction fees.

Does EasyStore support PayNow in Singapore?

Yes. EasyStore integrates with payment gateways that support PayNow, including HitPay. EasyStore charges 0% platform transaction fees, so you pay only HitPay’s processing fee on PayNow transactions — not an additional platform cut. Shopify Basic applies a 2% platform surcharge on third-party gateways like HitPay. For sellers where PayNow is a meaningful share of customer payments, EasyStore’s zero-surcharge approach results in lower payment processing costs.

Can EasyStore sync with Shopee Singapore?

Yes. EasyStore has built-in native sync with Shopee SG, Lazada SG, and TikTok Shop SG. You can push products from your EasyStore dashboard to your marketplace stores, sync inventory in real time, and manage orders from all channels in one inbox. Marketplace sync is included in all EasyStore plans at no extra cost. Shopify requires third-party apps (costing extra per month) for equivalent Shopee and Lazada functionality.

Is EasyStore good for beginners in Singapore?

Yes. EasyStore was built for sellers who are setting up their first multi-channel store. The dashboard is straightforward, the website builder uses drag-and-drop, and onboarding walks you through adding products, connecting a payment gateway, and setting up shipping step by step. Support is available via live chat and email during SEA business hours. If your plan from day one is to sell across your own website and Shopee SG or Lazada SG, EasyStore removes the complexity of managing separate systems.

Our Verdict

Beginner verdict: If marketplace selling is part of your Singapore ecommerce strategy from the start — and for most Singapore sellers, it is — EasyStore’s built-in Shopee SG and Lazada SG sync justifies its price. You get a real online store and marketplace presence managed from one dashboard, with SGD billing and no platform transaction fees.

EasyStore is not the cheapest platform on a monthly sticker price. It is not the most design-flexible. It does not have the largest app ecosystem. But for a Singapore seller who wants to manage their own website, their Shopee store, and their Lazada store without juggling separate apps and separate order inboxes, EasyStore solves the exact problem you have.

Start with the Standard plan (S$ 61/month) to get your store live and your marketplace channels connected. Upgrade to Business when you are ready to add loyalty programs and customer messaging tools.

If you are still deciding between platforms, our best ecommerce platform for Singapore sellers guide compares EasyStore against Shopify and WooCommerce side by side. And if you are just beginning your ecommerce journey, start with our how to start an online business in Singapore guide for the full picture — from ACRA registration to your first sale.