Choosing a platform you can actually afford is step one.
You have probably already seen the platform reviews, the feature comparisons, the blog posts arguing whether EasyStore or Shopify is “better.” But before any of that matters, you need to know: what does EasyStore actually cost per month, what do you get at each price point, and is there anything that will catch you off guard on your billing statement?
This article answers exactly that, with everything priced in Ringgit.
What Is EasyStore and Who Is It Built For?
EasyStore is a Malaysian-founded ecommerce platform that lets sellers build an online store and manage marketplace sales on Shopee, TikTok Shop, and Lazada from one dashboard. It prices all plans in MYR and is designed specifically for small to medium Malaysian businesses. Per EasyStore’s official documentation, it serves over 100,000 merchants across Southeast Asia.
EasyStore was founded in Malaysia and built for Southeast Asian sellers. Your monthly bill comes in Ringgit, payment gateway options include FPX and local e-wallets, and the support team works during Malaysian business hours in Malay and English.
Shopify, built for the US market, bills in USD, so your RM cost fluctuates with the exchange rate, and Shopee or Lazada marketplace integration requires third-party apps at extra cost. EasyStore was built to close that gap. Whether it fits your budget depends on which plan you choose.
How Much Does EasyStore Cost? (Plans and Pricing in RM)
EasyStore currently offers four plans: Standard at RM 249/month, Business at RM 499/month, Growth at RM 899/month, and Success at RM 1,199/month, all priced in Malaysian Ringgit per EasyStore’s official pricing page. Annual billing reduces the effective monthly cost. No transaction fees are charged beyond standard payment gateway processing rates.
Here is the full breakdown:
| Plan | Monthly Price | Products | Sales Channels | Staff Accounts | Best For |
|---|---|---|---|---|---|
| Standard | RM 249/month | Unlimited | Up to 5 | Up to 5 | New sellers launching their first store |
| Business | RM 499/month | Unlimited | Up to 10 | Up to 10 | Growing sellers adding loyalty and messaging |
| Growth | RM 899/month | Unlimited | Up to 10 | Up to 10 | Established multi-channel sellers |
| Success | RM 1,199/month | Unlimited | Unlimited | Up to 25 | Large teams and high-volume operations |
Prices per EasyStore’s official pricing page, verified 2026-05-31. Annual billing rates differ, and EasyStore runs periodic promotions, so check their site for current pricing before you sign up.
What counts as a “sales channel”? Each place you sell is one channel: your EasyStore website, Shopee Malaysia, Lazada Malaysia, TikTok Shop, Facebook Shop, and others all count as individual channels. All plans start at 5 channels minimum, so you can run your online store plus the major Malaysian marketplaces from the Standard plan.
Annual vs monthly billing: EasyStore offers lower rates when you pay for a full year upfront. Business includes 1 free month and Growth includes 2 free months on annual billing, per the pricing page. Always check the current pricing at easystore.co before signing up.
What Do You Actually Get at Each EasyStore Plan?
Each EasyStore plan builds on the one below it, adding more tools as your business grows. Standard gives you the full selling foundation including marketplace sync; Business adds loyalty, messaging, and customer engagement tools; Growth adds multi-currency and advanced inventory capabilities; and Success adds dedicated support and expanded team limits. For most new Malaysian sellers, Standard is where to start.
EasyStore Standard — The Starting Plan
RM 249/month.
You get: your own ecommerce store with 50+ theme options, all EasyStore’s marketplace integrations (Shopee, TikTok Shop, Lazada, PGMall, Zalora), up to 5 staff accounts, up to 5 sales channels, up to 10 app integrations, and single-currency checkout. Unlimited products and unlimited orders are included on every plan.
What you do not get on Standard: multi-currency checkout (you are limited to 1 currency), the loyalty points and affiliate programme tools (those start at Business), or advanced inventory reporting across multiple locations.
Is Standard enough to start? For most beginners, yes. You can launch a real working store, take orders, sync to Shopee, TikTok Shop, and Lazada, and manage everything from one dashboard.
EasyStore Business — The Customer Engagement Upgrade
RM 499/month.
Business adds: up to 10 staff accounts, up to 10 sales channels, up to 25 app integrations, up to 2 currencies, a multi-channel customer inbox (WhatsApp, Messenger, Telegram, WeChat, LINE), broadcast campaigns with monthly messaging tokens, vouchers and bundle promotions, loyalty points and tier-based member rewards, and an affiliate and referral programme.
Who needs Business? Sellers who have a running store and want to invest in repeat customers: loyalty programmes, targeted campaigns to existing buyers, and multi-channel messaging. If you are still building your first customer base, Standard is sufficient.
EasyStore Growth — Multi-Channel Operations
RM 899/month.
Growth adds: up to 5 currencies for cross-border selling, a B2B wholesale portal for business buyers, tiered price lists (different prices per customer group), and advanced inventory tracking across multiple physical locations.
Who needs Growth? Sellers with an established Malaysian store who are expanding to cross-border markets, managing stock across multiple warehouses or outlets, or running a wholesale channel alongside their retail business. This is not a plan for beginners.
EasyStore Success — For Large Teams
RM 1,199/month.
Success adds: up to 25 staff accounts, unlimited sales channels, unlimited app integrations, unlimited currencies, a dedicated success manager, priority onboarding, guided platform migration from Shopify or WooCommerce, and custom integration support.
Who needs Success? Established businesses with large teams, complex operations, and a need for dedicated account support. Per EasyStore’s pricing page, the call to action for Success is “Contact Us,” meaning pricing may be customised for large accounts.
If you are just starting out, Success is more than you need by a wide margin. Start on Standard and upgrade as your operation grows.
What Sales Channels Does EasyStore Support?
All EasyStore plans include the same set of channel types. The difference between plans is how many channels you can connect at once, not which types are available. Every plan supports the major Malaysian and regional marketplaces, social platforms, live selling, and chat channels.
Here is the full channel breakdown per EasyStore’s official pricing page (verified 2026-05-31):
Marketplaces: Shopee, TikTok Shop, Lazada, PGMall, and Zalora are all supported on every plan. This means you do not need a separate app for marketplace sync the way Shopify sellers do.
Social channels: Facebook and Instagram shop integration are included on all plans.
Live commerce: Facebook Live and Instagram Live are supported on all plans, so you can sell in real time during a livestream and manage those orders in the same dashboard as your regular store.
Chat channels: WhatsApp, Messenger, Telegram, WeChat, and LINE can all be connected on Business and above, letting customers inquire and purchase through their preferred messaging app.
Google: Google Shopping and Google Ads integration are available on all plans for product visibility in search results.
TikTok Shop: TikTok Shop is included as a standard marketplace sync on all EasyStore plans (a notable addition given how fast TikTok Shop has grown among Malaysian sellers in 2024 to 2025). You do not need a separate integration tool.
The Standard plan’s 5-channel limit means you can connect your online store, Shopee, Lazada, TikTok Shop, and one more (such as Facebook Shop or PGMall). If you need more than 5 channels simultaneously, Business or Growth gives you up to 10.
What Are the Hidden Costs of EasyStore?
EasyStore does not charge transaction fees beyond standard payment gateway rates, but there are additional costs to budget for: payment gateway processing fees (typically 1.5–3% per transaction for Malaysian providers), your custom domain after the first free year (approximately RM 50–80/year), and optional professional setup services if you want EasyStore to build your store for you.
Here is what to budget beyond your monthly plan:
Payment gateway fees: Every transaction you process goes through a payment gateway. Each gateway charges a processing fee per sale — typically in the 1.5–3% range for Malaysian providers like SenangPay, Billplz, Revenue Monster, and iPay88. EasyStore itself does not add a percentage on top. Check the current rate directly with your chosen gateway before signing up.
EasyStore Payments: EasyStore has its own built-in payment processing solution. All plans include EasyStore Payments at 0% platform transaction fee, meaning EasyStore itself does not take a cut of your sales. You still pay the standard card or FPX network processing fee to the payment processor, but there is no extra platform percentage on top of that.
Custom domain: EasyStore includes a free custom domain for the first year on annual plans. After that, you renew through your domain registrar, typically RM 50–80/year for a .com domain. If you already have a domain, you can connect it to EasyStore without paying for a new one.
Premium themes: EasyStore offers 50+ themes. If you want a paid theme with more design options, those are available at additional cost. Most beginners use a free theme, which is fine for launching.
Professional setup packages: EasyStore offers paid setup services where their team builds your store for you, including product uploads, payment and shipping configuration, and custom design. Per EasyStore’s service-packages page, one option is priced at approximately RM 6,500 as a one-time fee. This is optional. You do not have to pay for it, but it is worth knowing about if you want professional setup rather than doing it yourself.
Optional integrations: Some third-party tools (email marketing platforms, advanced analytics) may charge their own fees. EasyStore itself does not bundle these.
Thinking about starting your Malaysian online store but not sure which platform fits your situation? Compare EasyStore, Shopify, and WooCommerce side by side on our best ecommerce platform for Malaysia guide, free with no sign-up needed.
How Does EasyStore Pricing Compare to Its Alternatives?
EasyStore Standard at RM 249/month costs more than Shopify Basic on its own (~RM 130-150/month), but Shopify requires third-party apps for marketplace integration that add RM 50-200/month. When you factor in marketplace sync for Shopee, Lazada, and TikTok Shop, the two setups are comparable in total monthly cost. WooCommerce has no monthly software fee but requires hosting and technical setup. The right choice depends on whether you want an all-in-one platform or the flexibility to mix and match tools.
| Platform | Starting Cost | Marketplace Integration | Billed In | Best For |
|---|---|---|---|---|
| EasyStore Standard | RM 249/month | Shopee, TikTok Shop, Lazada included | MYR | Multi-channel Malaysian sellers, all-in-one setup |
| Shopify Basic | ~RM 130-150/month | Requires 3rd-party app (RM 50-200/month extra) | USD | International selling, large app ecosystem |
| WooCommerce | RM 0 software + RM 30-80/month hosting | Via plugins (free and paid options) | Varies | Sellers with technical ability, full flexibility |
| TikTok Shop / Shopee only | 0 monthly, 2-6% commission per sale | Built in (marketplace only) | N/A | Testing ideas before building a store |
Shopify price in RM is approximate and fluctuates with USD/MYR exchange rate. Check Shopify’s current pricing directly.
EasyStore Standard appears more expensive than Shopify Basic at first glance, but the comparison changes once you add marketplace integration. Shopify Basic at ~RM 130-150/month looks cheaper, but once you add a marketplace app for Shopee and Lazada, you are typically looking at RM 180-350/month total, comparable to or more than EasyStore Standard. EasyStore also keeps everything on one dashboard rather than connecting external apps.
If you do not need marketplace sync and are building a standalone website, Shopify Basic is the more affordable starting point. If marketplace integration is central to your Malaysian business, EasyStore’s all-in-one pricing becomes competitive.
WooCommerce is technically free, but “free” is misleading. You need a hosting plan (RM 30-80/month is common for managed WordPress hosting), a domain, security plugins, and enough technical knowledge to set it up and maintain it. If you have that knowledge, WooCommerce is powerful and flexible. If you are a first-time seller, the hidden time cost is significant.
For a full comparison, read our EasyStore review which covers features, support, and the full versus Shopify breakdown.
Is EasyStore Worth the Price? Pros and Cons
EasyStore offers genuine value for Malaysian sellers who want to manage their store and marketplaces without setting up multiple tools. Its most significant strength is built-in Shopee, TikTok Shop, and Lazada integration on all plans. Its main limitation is price: Standard at RM 249/month is a meaningful commitment before you have paying customers, and it costs more than Shopify Basic for a standalone store without marketplace sync.
What EasyStore does well:
- All pricing in RM, no exchange rate fluctuations
- Built-in Shopee, TikTok Shop, and Lazada marketplace sync on all plans
- Local support team that speaks Malay and English
- Beginner-friendly interface with a low learning curve
- 0% transaction fees from the platform
- FPX, credit card, and e-wallet payment support out of the box
- All channel types (marketplaces, social, live, chat) available on every plan
Where EasyStore falls short:
- Standard at RM 249/month is a significant monthly cost for a new seller without an established customer base
- Smaller third-party app marketplace compared to Shopify
- Fewer template options than Shopify or WooCommerce
- Limited design customisation compared to Shopify
- Less suitable if you plan to sell primarily to international markets
If your business is focused on Malaysia or Southeast Asia and you want to manage your store and marketplaces from one dashboard, EasyStore’s pricing makes sense. If you only need a standalone website without marketplace sync, Shopify Basic is cheaper as a starting point.
EasyStore Alternatives Worth Considering
The two most common EasyStore alternatives for Malaysian sellers are Shopify and WooCommerce. Shopify Basic costs less than EasyStore Standard for a standalone store, but you will need to add marketplace integration apps at extra cost. WooCommerce is best for sellers who want full control and have technical ability. Both require additional setup to match EasyStore’s built-in marketplace sync.
Shopify: More templates, more apps, better international selling tools. Priced in USD (~RM 130-150/month for Basic), so your cost in RM fluctuates. Shopee, Lazada, and TikTok Shop sync requires a third-party app at extra cost. Best for sellers planning to grow beyond SEA or who want a large app ecosystem. Read our Shopify review for Malaysian sellers.
WooCommerce: Open-source, runs on WordPress, no monthly software fee, but you pay hosting (typically RM 30-80/month) and a domain, and you need enough technical knowledge to set it up and maintain it. Best for sellers comfortable with web setup. Read our WordPress vs Shopify comparison.
Shopee or Lazada only: Costs nothing to start, you only pay commission per sale (typically 2-6% depending on category, per their official seller documentation). No brand control and you compete in the same listing feed, but many successful Malaysian sellers start here and add their own store later.
Who Should Use EasyStore? The Verdict
EasyStore is the right platform for Malaysian sellers who want to manage their own store and marketplaces from one dashboard, without the complexity of connecting third-party apps. At RM 249/month for Standard, it is a meaningful monthly investment. If you are still testing your idea and are cost-conscious, compare total costs with Shopify Basic plus a marketplace app before committing.
Use EasyStore if you: are building a Malaysian online store alongside marketplace sales, want to manage Shopee, TikTok Shop, and Lazada from one platform, or want pricing in RM without exchange rate risk and local support in Malay and English.
Do not use EasyStore if you: plan to sell primarily to Western markets, need an extensive app ecosystem, are scaling to enterprise-level volumes on a tight budget, or only need a standalone website without marketplace sync (Shopify Basic is cheaper in that case).
Start with Standard at RM 249/month when you are ready to launch with marketplace sync included. Our best ecommerce platform for Malaysia guide compares EasyStore, Shopify, WooCommerce, and the major marketplaces side by side if you want to weigh all options before signing up.
Frequently Asked Questions
How much does EasyStore cost per month in Malaysia?
EasyStore currently offers four plans priced in Malaysian Ringgit: Standard at RM 249/month, Business at RM 499/month, Growth at RM 899/month, and Success at RM 1,199/month. Annual billing is available and reduces the effective monthly cost. Business includes 1 free month and Growth includes 2 free months on annual billing, per EasyStore’s pricing page. Always check easystore.co/en-my/pricing before signing up, as prices update periodically.
What are EasyStore’s current plan names in 2026?
EasyStore restructured its plans in 2025/2026. Current plans are Standard (RM 249/month), Business (RM 499/month), Growth (RM 899/month), and Success (RM 1,199/month), replacing the older Lite/Standard/Business naming. Check easystore.co/en-my/pricing for current RM prices, which update periodically.
Which EasyStore plan is best for a beginner in Malaysia?
For a beginner, EasyStore Standard at RM 249/month is the entry point. It includes your online store, marketplace sync with Shopee, TikTok Shop, and Lazada, up to 5 staff accounts, and all the core selling tools. If RM 249/month feels steep before you have paying customers, compare with Shopify Basic (~RM 130-150/month) plus a marketplace app. Depending on which marketplaces you need, the total cost can be similar, and you may prefer to start cheaper and switch once your store is generating revenue.
Is EasyStore cheaper than Shopify for Malaysian sellers?
It depends on what you are comparing. EasyStore Standard at RM 249/month costs more than Shopify Basic at approximately RM 130-150/month on its own. However, Shopify Basic requires a third-party app for Shopee and Lazada marketplace sync, which typically adds RM 50-200/month. When marketplace integration is factored in, EasyStore Standard and Shopify Basic with an integration app are comparable in total monthly cost, and EasyStore keeps everything on one platform rather than stitching apps together.
Does EasyStore include TikTok Shop integration?
Yes. TikTok Shop is listed as a supported marketplace channel on all EasyStore plans, including Standard. Sellers can sync products and orders between their EasyStore website and TikTok Shop from one dashboard. Source: EasyStore’s official pricing page feature table, verified 2026-05-31.